We, happystyle365, the drafter of this privacy policy, hereby declare our firm dedication to protecting your privacy and securing your precious personal information. This privacy policy is applicable to the official website of happystyle365 (including but not limited to domains associated with our brand’s operations in India) and covers our services related to men’s clothing, women’s clothing, and shoes. To enable you to smoothly access and utilize our products and services (such as product purchases, after-sales assistance, and style consultations), we may collect and, under specific circumstances, disclose relevant information about you. To better safeguard your privacy rights, we provide this notice to clarify our information processing methods and the choices you can make regarding the collection and use of your information.
If you have any questions or concerns regarding this privacy policy, please feel free to get in touch with us via the “Contact Us” section on our official website.
1. Privacy Commitment and Definition of Personal Information
We are devoted to respecting your online privacy and data security. We further recognize your need for appropriate protection and standardized management of any Personally Identifiable Information (“Personal Information”) you share with us. We define Personal Information as including, but not limited to, your full name, email address, phone number, and delivery address—all of which are essential for your use of happystyle365’s products and services.
To access and use the core functions of our website (such as placing orders for men’s shirts, women’s dresses, shoes, and enjoying after-sales services), you are required to complete registration by providing the following information (including but not limited to):
(1) Full name;
(2) Valid email address;
(3) Indian mobile phone number (for verification and order-related notifications);
(4) Delivery address (for delivering the purchased clothing and shoes).
2. Right to Revise the Privacy Policy
We reserve the right to modify the terms of this privacy policy at any time. When making significant revisions, we will notify you through a prominent announcement on our official website (e.g., a pop-up prompt) or via the contact information you provided (such as email or SMS) at least 7 working days in advance. Your continued use of our website and services after the effective date of the revised policy will be regarded as your acceptance of the modified terms.
Therefore, we suggest that you regularly review this privacy policy (accessible via the footer link on our website) to stay updated on any changes. If you do not accept the revised terms, you may cease using our website and services immediately.
3. Scope of Information Collection
The online forms on our website (including but not limited to registration forms, order forms, after-sales service application forms, and “Contact Us” forms) require you to provide contact information (such as your name, email address, phone number, and delivery address) to ensure the smooth provision of services (e.g., order fulfillment, product delivery, and after-sales support for clothing and shoes). As a user of our website, you must provide a valid email address and Indian mobile phone number during registration, and you may choose a username or alias to represent yourself on our platform.
In addition to the above information, we may also collect the following data for specific purposes:
- Basic device information: Such as the brand and model of your mobile phone or computer (collected when you inquire about the compatibility of clothing sizes with online fitting tools, e.g., “which size of women’s jeans fits better for a 160cm height”);
- Browsing and preference data: Such as the types of clothing and shoes you view (e.g., casual shirts, high-heeled shoes), search records, and order history (to recommend products that meet your preferences);
- Information submitted through forms: Such as content in “Contact Us” forms (e.g., complaints about the poor quality of a men’s jacket) or after-sales application forms (e.g., return requests for ill-fitting shoes).
4. Use of Cookies and Similar Technologies
We use data collection tools like Cookies on certain pages of our website (including both our own tools and those provided by third-party partners). Cookies are small text files stored on your device (mobile phone, computer, etc.) that help us provide personalized services tailored to your needs and preferences. For example:
- Remembering your login status so you don’t have to re-enter your username every time you visit;
- Recording the clothing and shoes you previously viewed, allowing us to display related products (e.g., “you might also like this matching skirt” based on your browsing of women’s blouses);
- Enabling core functions such as shopping cart synchronization across devices.
Some of our website features (such as personalized product recommendations and smooth checkout) can only be used when Cookies are enabled. Cookies may be used whether or not you have registered an account on our website.
Third-party vendors (such as Google India Pvt. Ltd., hereinafter referred to as “Google”) may use Cookies to display targeted ads to you based on your visits to our website (e.g., showing happystyle365’s new arrival shoes ads when you browse other fashion-related platforms). You can visit the official websites of these third parties to learn about and opt out of interest-based advertising (if the third party offers such an option). For example, you can adjust your ad settings on Google’s platform to opt out of Cookies used for interest-based advertising by Google and its partners.
5. Links to Third-Party Websites and Their Privacy Policies
Our website may contain hyperlinks to third-party websites, content, or resources (such as links to Indian e-commerce platforms where happystyle365 products are sold, or links to fashion review blogs that evaluate our clothing and shoes). We have no control over the operation, content, or services of websites or resources owned or operated by other companies or individuals.
You acknowledge and agree to the following:
- We are not responsible for the availability of such external websites or resources;
- We do not endorse any advertisements, products, or materials displayed on or provided by these third-party websites (e.g., if a linked e-commerce platform sells counterfeit happystyle365 clothing, we shall not be liable);
- We shall not be liable for any loss or damage you suffer due to the use of these external websites or resources, or due to your reliance on the completeness, accuracy, or legitimacy of their advertisements, products, or materials (e.g., financial losses caused by fraudulent activities on a third-party payment page linked from our website).
These third-party service providers and websites may have their own privacy policies that govern the collection, storage, and use of your personal information. We strongly recommend that you carefully review the privacy policies of these third-party platforms before providing them with your personal information. When you visit our website, we may also use third-party advertising companies (in compliance with Indian advertising regulations) to display ads, and these companies shall abide by their own privacy policies.
6. Purpose and Scope of Information Use and Disclosure
6.1 Purpose of Information Use
We use your information for the following purposes related to our products and services:
- Contacting you: Such as notifying you of order confirmations, shipping updates (e.g., “your happystyle365 women’s dress has been shipped”), after-sales follow-ups (e.g., “we received your returned men’s shoes”), or responding to your inquiries;
- Website and service management: Using your IP address to diagnose server issues (e.g., fixing access problems for users in a specific Indian region), optimize website performance (e.g., improving loading speed for mobile users), and identify abnormal access (e.g., preventing fake orders);
- Demographic analysis: Using aggregated IP address data to understand the regional distribution of our users (e.g., the number of customers in Bangalore or Kolkata) and optimize product supply and marketing strategies (e.g., promoting lightweight summer clothing in South India);
- Security protection: Using your information to prevent and combat fraud (e.g., identifying fake accounts that repeatedly place fake orders for high-value shoes).
As technology advances, we will continuously enhance our security measures to better protect your information. If happystyle365 is acquired by another company or merges with another entity, we will transfer your information to the new entity. In such cases, we will notify you via email (sent to your registered email address) or a prominent announcement on our website at least 15 working days before the transfer, and inform you of the new privacy policy that will apply to your information.
6.2 Circumstances of Information Disclosure
We may disclose your personal information to third parties only in the following circumstances:
- Complying with legal obligations: Such as responding to court orders, subpoenas, or requests from Indian law enforcement agencies (e.g., the Cyber Crime Cell) in accordance with applicable laws (such as India’s Information Technology Act, 2000);
- Protecting rights and interests: When we believe in good faith that disclosure is necessary to prevent imminent physical harm (e.g., disclosing information to authorities if a user uses our platform to threaten others) or financial loss (e.g., stopping a fraudulent transaction involving our clothing), or to investigate and handle illegal activities (e.g., selling counterfeit happystyle365 products), suspected fraud, or violations of our Terms of Service;
- Fulfilling business needs: Disclosing information to third-party service providers that assist us in operating our business (e.g., sharing your delivery address with Indian logistics companies like Delhivery or Blue Dart to deliver your ordered clothing and shoes), provided that these third parties are obligated to protect your information in accordance with this privacy policy and relevant laws;
- Complying with intellectual property protection: Disclosing information (such as your name, contact details, and order records) to relevant parties in accordance with the copyright and intellectual property clauses in our Terms of Service, when we deem it necessary to investigate cases of intellectual property infringement (e.g., counterfeiting our patented shoe designs) or piracy.
7. Confidentiality of Information
You further acknowledge that our website may contain information designated as confidential by happystyle365 (such as unannounced new clothing designs, internal pricing strategies, or technical specifications of upcoming shoe styles), and you shall not disclose such confidential information to any third party without our prior written consent.
Your personal information is regarded as confidential by happystyle365. We will not disclose it to any third party unless required by Indian law to provide it to relevant authorities (e.g., responding to a legal investigation).
We strictly adhere to the following commitments regarding your information:
- We will never sell, rent, or share your personal information with third parties for commercial purposes (e.g., selling your email address to other clothing brands);
- We will not use your registered email address or mobile phone number to send unsolicited marketing messages (spam). All emails or SMS we send to you will be related to the services or products you have agreed to receive (e.g., order updates, after-sales reminders, or notifications about warranty extensions for your purchased clothing and shoes).
8. Limitations of Privacy Protection
Due to the current regulatory environment and technical constraints, we cannot guarantee that all your private communications and personal information will never be disclosed in ways not described in this privacy policy. Examples of such situations include (but are not limited to):
- We may be compelled by law to disclose your information to Indian government agencies, law enforcement authorities, or third parties in accordance with legal procedures;
- Third parties may illegally intercept or access data transmissions or private communications (e.g., through network hacking);
- Other users may misuse or abuse your information collected from our website (e.g., sharing your publicly displayed username and product reviews without permission).
Therefore, while we adopt industry-standard security measures (consistent with practices in India’s fashion and apparel industry) to protect your privacy, we do not make an absolute promise, and you should not expect, that your personal information or private communications will remain 100% confidential at all times.
As emphasized earlier, we will never sell or rent your personal information to any third party. In terms of cooperation with law enforcement: We actively cooperate with Indian law enforcement agencies in investigations and with other relevant third parties in enforcing laws (such as those related to intellectual property rights, fraud, and consumer protection). You authorize us to disclose your information to law enforcement agencies, government officials, or other relevant parties if we, in our reasonable discretion, deem it necessary or appropriate to investigate fraud (e.g., fake warranty claims for our shoes), intellectual property infringement (e.g., copying our clothing designs), or other illegal activities that may subject happystyle365 or you to legal liability.
9. Your Rights to Access, Modify, and Delete Information
After completing registration, you can log in to your happystyle365 account to view and modify the information you submitted during registration (except for your username, which cannot be changed once set). If you modify any information (e.g., updating your delivery address or changing your registered phone number), we may retain your old information for a certain period to ensure service continuity (e.g., verifying past orders) and comply with Indian record-keeping regulations.
If you wish to delete your account (so that other users cannot view your profile, order history, or other public information), please submit a deletion request through the “Contact Us” form on our website and provide relevant verification information (e.g., your registered email address or phone number) to confirm your identity.
Please note that we may retain the information you request to delete in our systems for the following necessary purposes:
- Resolving disputes: Such as retaining order records to handle refund disputes for clothing and shoes you purchased;
- Troubleshooting: Such as keeping device information to address technical issues you reported (e.g., problems with the online size measurement tool);
- Enforcing terms: Such as retaining violation records (if any) to comply with our Terms of Service.
Additionally, due to technical constraints (such as data backup systems) and legal requirements (such as India’s data retention laws for e-commerce transactions), your information cannot be completely erased from our databases immediately after deletion. Therefore, you should not expect that all your personal information will be permanently and completely removed from our systems upon your deletion request.
10. Information Disclosure to Third Parties by Users
Unless explicitly stated otherwise in this privacy policy, this document only governs the use and disclosure of information that happystyle365 collects directly from you. If you voluntarily disclose your information to other parties (whether on our website or other Internet platforms), different rules may apply to how those parties use or disclose your information. For example:
- If you share your happystyle365 product reviews (including your username and photos) on social media platforms (e.g., Instagram, Facebook), the privacy policies of those social media companies will apply to your shared information;
- If you provide your personal information to third-party sellers who distribute happystyle365 products (e.g., on Amazon India), their privacy policies will govern the handling of your data.
When we use third-party advertisers or service providers, they will adhere to their own privacy policies. Since we cannot control the privacy practices of third parties, we recommend that you ask questions and review their privacy policies before disclosing your personal information to them. Any information you post publicly on our website (such as product comments, user-generated content about clothing matching, or photos of you wearing our products) may be viewed by other users. By posting such content, you consent to its public availability and sharing by other users in accordance with our Terms of Service.
11. Security Measures for Information Protection
At happystyle365 (operating in India, specializing in men’s clothing, women’s clothing, and shoes), we recognize that all user data related to your interactions with our brand—including personal information, purchase records, and product preference data—constitutes a valuable asset that requires strict protection against loss, leakage, and unauthorized access.
To safeguard this data, we implement industry-leading security technologies and protocols tailored to the Indian digital ecosystem, including encrypted data storage, access control systems, and regular security audits. These measures are designed to prevent unauthorized access to user data by both internal personnel (with strict role-based permission management) and external parties (such as malicious attackers or third-party intruders).
Given the sensitivity of financial information in India’s digital transaction landscape, we strongly advise against transmitting sensitive data—such as credit card numbers, debit card details, net banking credentials, or bank account information—through our official website (including product purchase portals, customer service chatbots, or feedback forms). For secure transmission of such information, we recommend offline channels (e.g., in-person at authorized happystyle365 retail partners), direct phone communication with our verified customer support team (toll-free number: [to be filled by happystyle365]), or encrypted personal email (sent to our official support email: [to be filled by happystyle365], with “Secure Financial Info – [Your Order ID]” in the subject line).
happystyle365 adheres to generally accepted global industry standards (e.g., PCI DSS for payment data, where applicable) and local data protection best practices in India to secure personal information submitted by users—both during electronic transmission (via encrypted connections) and after we receive and store the data.
However, it is important to note that “absolute or perfect security” does not exist in any digital environment, including the Internet and India’s evolving digital infrastructure. By using happystyle365’s products, services, or online platforms, you acknowledge and agree that:
- happystyle365 shall not be held liable for any security breaches, data leaks, or unauthorized access that occur beyond the scope of our standard security procedures (i.e., breaches caused by factors outside our reasonable control, such as large-scale cyberattacks targeting the broader Indian digital ecosystem, user-side vulnerabilities like compromised personal devices/email accounts, or non-compliance with our recommended secure data transmission guidelines).
- Any risks arising from such uncontrollable security incidents shall be borne by you, and happystyle365 disclaims all liability for direct or indirect damages resulting therefrom, to the maximum extent permitted by applicable laws in India.
technologies) shall be at your own risk, and happystyle365 shall not be liable for any direct or indirect losses arising therefrom, provided that we have fulfilled our obligations to implement and maintain reasonable security measures.